Hyatt Hotels Corporation has reduced the size of its select-service hotel prototypes, aiming to lower building costs by approximately 25%, according to a report dated October 6, 2026.
Hyatt Targets Over 300 U.S. Submarkets with Cost-Efficient Models
The company plans to deploy these updated, more efficient new-build prototypes and conversion-focused brands across more than 300 U.S. submarkets. Alongside this, Hyatt and HALL Structured Finance announced a structured loan program to provide dedicated financing solutions for new Hyatt Studios projects throughout the United States.
Hyatt Studios Pipeline and U.S. Hotel Industry Performance
The Hyatt Studios brand currently has over 70 hotels in the pipeline, totaling more than 8,200 rooms. In parallel, the U.S. hotel industry posted solid year-over-year
gains through September 26, 2026, with occupancy rising to 69.7%, a 6.4% increase, and average daily rates up 14.2% to $125.06. Among top markets, Orlando reported an 18.6% occupancy increase to 68.3%, while Miami led average daily rate growth with a 19.8% increase to $177.65.
