TTN

Cebu saw 1.15 million tourist arrivals from January to September 2026, an 8% increase. This growth was driven mainly by foreign demand, highlighting Cebu's status as a key destination in the Philippines.

Vietnam received 17.7 million international tourists in the first nine months of 2026, boosting tourism revenue to 33.8 billion USD. The country is intensifying targeted promotion to strengthen its national tourism brand and expand market reach.

China recorded 150 million visitor arrivals in 2026 with per capita tourism spending at $357.3. Visa-free policy expansion has increased arrivals, but digital payment challenges limit consumption growth.