TTN

Cebu saw 1.15 million tourist arrivals from January to September 2026. Tourism grew 8%, driven by higher foreign demand.

Vietnam welcomed 17.7 million international visitors and earned $33.8 billion in tourism revenue in the first nine months of 2026. New promotional initiatives target key markets amid challenges in coordination and funding.

China recorded 150 million visitor arrivals in 2026 with an average spending of $357.3 per capita. Visa-free policies and digital service challenges affect inbound tourism growth.