Armagh City, Banbridge and Craigavon Borough Council hosted its 10th Annual Tourism Conference on October 14, 2026, at Navan Centre & Fort in Northern Ireland. The event drew almost 100 tourism and hospitality stakeholders, marking the highest attendance in the conference’s history. The theme for this edition was ‘Our People, Places and Stories’.
Industry Experts Present on Tourism Growth and Heritage Experiences
Speakers at the conference included Caitríona O’Connor from Royal Sites of Ireland, Adrienne Moffett representing Gilford Castle Estate, and Chris Mallon from Armagh Road Bowling Experience. They provided insights into sustainable tourism growth, destination development, and heritage-led visitor experiences within the borough. Additionally, Tourism Ireland presented updates
on emerging tourism trends and trade opportunities. The event was compered by BBC NI broadcaster Jo Scott.
Lord Mayor Emphasizes Collaborative Tourism Development
Lord Mayor of Armagh City, Banbridge and Craigavon Borough Council, Councillor Mary O’Dowd, opened the conference by stressing the importance of cooperative efforts to expand the local tourism sector. She noted tourism’s significant contribution to the economy and community vibrancy across the borough’s urban and rural areas. Councillor O’Dowd highlighted the event as a key platform for sharing ideas and learning among tourism professionals, marking a decade of sector collaboration.
Conference as a Platform for Networking and Sector Investment
The conference served as a networking venue for tourism and hospitality professionals, showcasing
innovative practices and promoting partnerships. The council reaffirmed its commitment to investing in tourism development and working closely with businesses and stakeholders to enhance the borough’s attractiveness as a visitor destination.
