Armagh City, Banbridge and Craigavon Borough Council held its 10th Annual Tourism Conference on 14 October 2026 at Navan Centre & Fort, attracting a record attendance of almost 100 tourism and hospitality stakeholders. The event theme was ‘Our People, Places and Stories’, focusing on sustainable tourism growth, destination development, and heritage-led visitor experiences within the borough.
Conference Speakers and Event Hosts
Key speakers included Caitríona O’Connor from Royal Sites of Ireland, Adrienne Moffett of Gilford Castle Estate, and Chris Mallon representing the Armagh Road Bowling Experience. Representatives from Tourism Ireland shared updates on trade opportunities and emerging trends in tourism. BBC NI broadcaster Jo Scott
served as the compere, and the conference was officially opened by Councillor Mary O’Dowd, Lord Mayor of Armagh City, Banbridge and Craigavon.
Purpose and Council Commitment
The conference provides a valuable platform for networking, collaboration, showcasing innovation, and best practice in the tourism and hospitality sector. ABC Council reaffirmed its commitment to investing in tourism development in the borough to enhance its position as a must-visit destination through partnerships with local businesses and stakeholders.
Official Statement on Tourism’s Role
Councillor Mary O’Dowd emphasized the role of tourism in the local economy and community vibrancy, stating, “Tourism plays a vital role in our local economy and contributes greatly to the
vibrancy of our city, towns, villages and rural communities. This conference is an important opportunity for the sector to come together, share ideas and learn from one another. As we celebrate the 10th year of this event, it is fitting that we reflect on the people, places and stories that make our borough such a special destination for visitors from near and far.”
