Guangdong province recorded 62.79 million tourist arrivals and 58.44 billion yuan (approximately $8.73 billion) in tourism revenue during the 2026 National Day holiday from October 1 to 7, according to the Guangdong Provincial Department of Culture and Tourism. Visitor arrivals from outside the province reached 9.95 million, marking a 21.6 percent increase year-on-year, while daily inbound tourist numbers rose by 17.3 percent compared to the same holiday period in 2025.
Guangzhou Draws 16.05 Million Tourists with Extensive Cultural Offerings
Guangzhou attracted 16.05 million visitors over the week-long holiday, with tourism consumption totaling 14.5 billion yuan. The city organized more than 2,000 cultural and tourism activities, resulting in a 5.5
percent year-on-year increase in visitor numbers and a 5.9 percent rise in tourism spending. Night tourism was a highlight, featuring the “A River of Pearls, A Guangzhou Painting Scroll” light show along the Pearl River waterfront, alongside themed displays at Guangzhou Tower, family programs, and traditional cultural performances.
Integration of Culture and Technology Enhances Visitor Experience
Four Guangdong art institutions, including the Guangdong Museum of Art and Guangzhou Museum of Art, ranked among China’s top 10 most popular art museums during the holiday. Digital innovations such as AI-generated artworks, digital exhibitions, and intelligent service platforms provided new interactive experiences, blending traditional culture with advanced technology to engage visitors.
Zhuhai Blends Coastal Tourism with Intangible Cultural Heritage
Zhuhai welcomed 3.1 million tourists between October 1 and 7, with an 18.1 percent increase in average daily visitor numbers year-on-year. The city combined island coastal tourism with intangible cultural heritage performances, including the Sanzao Crane Dance, Qianshan Fengji Dance, and Shatian folk songs, enriching tourism routes through integrated cultural programming.
Huizhou’s Nankun Mountain-Luofu Mountain Zone Reports 2.62 Million Arrivals
The Nankun Mountain-Luofu Mountain tourism pilot zone in Huizhou attracted 2.62 million visitors during the holiday, with an 8.3 percent year-on-year increase in average daily visitor attendance. This zone spans a 218-kilometer tourism route that merges natural landscapes with intangible cultural heritage activities, providing a multi-dimensional tourism experience across
the region.
