New Brunswick’s tourism sector plans to raise its annual revenue from $2.7 billion to $3.7 billion, representing a targeted increase of $1 billion, according to www.cbc.ca. The province aims to draw more visitors throughout the year by expanding the tourism market.
Key Tourist Attractions Drive Tourism Revenue
The Town of Shediac, home to the Giant Lobster monument, is a popular tourist destination in New Brunswick. Kouchibouac National Park, operated by Parks Canada, continues to attract visitors seeking outdoor experiences and nature-based tourism.
Government Strategy to Promote Year-Round Tourism
Tourism Minister Isabelle Thériault stated that New Brunswick wants to increase visitor numbers throughout the year. The province’s strategy involves leveraging key assets such
as the Giant Lobster monument and Kouchibouac National Park to expand the tourism market.
The commitment of government leadership supports efforts to boost tourism revenue from $2.7 billion to $3.7 billion by capitalizing on New Brunswick’s tourism assets and encouraging year-round visitation.
