ITB Asia 2026 will stage the Business Traveller Global & Regional Awards ceremony in Singapore on 21 October 2026. The event takes place in the Begonia Main Ballroom at the Sands Expo & Convention Centre, spotlighting top performers in airlines, hospitality, destinations and travel services.
Strategic Partnership Elevates ITB Asia
The awards ceremony represents a new collaboration between ITB Asia and Business Traveller, marking the debut of the awards at the trade show. The alliance brings together senior executives, buyers and decision-makers from sectors including airlines, hospitality, travel technology and corporate travel under ITB Asia’s banner. Integrating the Business Traveller Awards enhances the trade event’s
positioning as Asia-Pacific’s leading travel industry platform.
Industry Leaders Highlight Milestone
Denise Jaschke, Managing Director APAC at Business Traveller, said the partnership follows the success of the Asia-Pacific Awards in Singapore and marks a natural progression to hosting the global awards in the city. Jaschke noted the move highlights Asia’s growing role as a hub for aviation, tourism and business travel. Darren Seah, Executive Director at Messe Berlin Asia Pacific, described the partnership as an exciting milestone that strengthens ITB Asia’s focus on the corporate travel segment.
Awards’ Legacy and Voting Process
The Business Traveller Global & Regional Awards have recognized industry excellence for over 40 years. Winners are
chosen through votes by Business Traveller’s readership of frequent travelers and evaluations by international travel experts. The awards honor outstanding achievement in airlines, hospitality, destinations and travel services worldwide. The integration of the awards into ITB Asia 2026 underlines both organisations’ commitment to celebrating excellence and boosting engagement across leisure, corporate and MICE travel industries.
