Sri Lanka participated at ITB Asia 2026 from October 21 to 23 at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore. The 19th edition of ITB Asia ran concurrently with MICE Show Asia and Travel Tech Asia, drawing travel businesses and buyers across diverse industry sectors.
Sri Lanka Convention Bureau Pavilion Highlights MICE Travel
The Sri Lanka Convention Bureau organized a pavilion within the MICE Show Asia segment focused on meetings, incentives, conferences, and exhibitions. Its delegation featured companies such as Aitken Spence Travels, Blackpool Resort & Spa, Ceylon Experiences, Cinnamon Hotel Management, Esna Holidays Sri Lanka, Radisson Blu Galadari Colombo, Serene Travels & Tours,
World of Travel, SriLankan Airlines, and Walkers Tours. This pavilion promoted Sri Lanka as a destination for international conferences, corporate meetings, and incentive travel programs.
Sri Lanka Tourism Promotion Bureau Focuses on Leisure and Wellness
The Sri Lanka Tourism Promotion Bureau coordinated a second pavilion concentrating on leisure tourism, particularly wellness and Ayurveda. Participating companies included Jetwing Travels, Siddhalepa Ayurveda Health Resort, Chamo Tours and Travels, Pegasus Reef Hotel, Karusan Travels, Magical Isle Holidays, and Sen Wellness Sanctuary. The pavilion provided a platform for wellness operators to connect with international trade partners.
Senior Officials Lead Sri Lanka’s Representation at ITB Asia 2026
The pavilions were officially inaugurated by Senarath Dissanayake, Sri Lanka’s High Commissioner to Singapore. Dheera Hettiarachchi, Chairman of
the Sri Lanka Convention Bureau, led the MICE delegation accompanied by Marketing Manager Malkanthi Welikala. The Tourism Promotion Bureau delegation was led by Assistant Director Nithini Senanayake. Bhagya Abeykoon, Minister Counsellor for Commercial Affairs at the Sri Lankan High Commission, supported the companies’ engagements during the event.
Prime Minister Ranil Wickremesinghe Emphasizes Foreign Investment
Prime Minister Ranil Wickremesinghe stated at the Youth Parliament in Maharagama that Sri Lanka requires foreign investments for national development. He reassured that there are no intentions to “sell the country” and stressed, “No one will remove this country and take it away.” He urged the country to invite leading investors to bring
capital into Sri Lanka, highlighting the benefits to the nation and its people.
The combined pavilion presence at ITB Asia 2026 showcased Sri Lanka’s dual focus on business events and leisure travel sectors, with a dedicated emphasis on wellness tourism. This strategy enabled Sri Lankan operators to engage potential partners in Singapore and the wider Asia-Pacific region, expanding the country’s visibility as a prime travel destination.
