The ITB China 2026 travel trade exhibition was held in Shanghai and attracted more than 23,500 attendees. This figure reflects continued growth in the event’s reach within the travel and meetings industry.
Compared to previous years, a larger number of exhibitors participated, reinforcing the show’s importance as a platform for business networking. The event also played a role in advancing cooperation across the global travel sector, serving as a hub for international industry collaboration and exchange.
