The ITB China 2026 event drew a total of 23,500 participants, confirming its role as a major platform in the travel sector. This strong turnout highlights the event’s significance in convening diverse stakeholders from the travel industry.
Centered on fostering collaboration among global travel professionals, ITB China 2026 emphasized networking and partnership-building within the international market. The gathering served as a venue for advancing cooperative efforts that span borders and promote shared growth in travel and tourism.








