Ticket sales for ITB Berlin 2027, the world’s leading travel trade show, have commenced with the event scheduled for 16 to 18 March 2027 in Berlin, Germany. Alongside standard tickets, a new premium option called the ITB Orange Pass has been introduced and capped at 300 units.
Ticket Pricing and Types for ITB Berlin 2027
Early Bird ticket pricing is available until 14 January 2027. Trade visitors can purchase unlimited passes at €75 Early Bird or €85 regular, and day tickets at €52 Early Bird or €59 regular. Student passes cost €46 for unlimited Early Bird and €50 regular, with day tickets priced at €35 Early Bird and
€37 regular. The ITB Orange Pass is priced at €299 Early Bird and €399 regular. Association members may access discounted tickets through partnerships currently being finalized.
Benefits Included with the ITB Orange Pass
The ITB Orange Pass offers exclusive privileges including early entry at 9 a.m. across all entrances, fast track access through the north and south gates, and admission to a private lounge in Hall 7.2b with personalized information services. Holders can book a complimentary meeting slot at a Business Satellite and attend selected networking events. Reserved seating at the ITB Berlin Convention, daily one-item cloakroom usage, and refreshment vouchers for coffee, snacks, and soft drinks
are also included. Additionally, pass holders receive access to the Berlin Radio Tower’s viewing platform and an exclusive goodie bag.
Extended Benefits Outside the Fair with Berlin WelcomeCard
The ITB Orange Pass incorporates a 4-day Berlin WelcomeCard, provided in partnership with visitBerlin. This card offers public transport access covering fare zones ABC and discounts at over 170 Berlin attractions, museums, shops, and restaurants. This extends the pass benefits to enhance mobility and sightseeing throughout the visitor’s stay in Berlin.
ITB Berlin’s Industry Position and Digital Tools
Recognized as the world’s premier B2B travel industry event, ITB Berlin attracts international tourism professionals for business, dialogue, and trend exploration. The 2027 edition carries the theme “Travel &
Tourism in Motion,” emphasizing industry dynamism and future developments. Standard trade visitor tickets also grant access to the ITB Berlin Convention and include complementary, unlimited use of the ITB Navigator digital platform for scheduling appointments and planning visits before and during the event.
ITB Berlin Director on New Pass and Visitor Experience
Deborah Perlitz, Director of ITB Berlin, outlined that the newly introduced ITB Orange Pass aims to provide enhanced convenience and networking opportunities, facilitating more efficient business engagement at the event. The premium ticket offers services that support visitors in maximizing their experience at ITB Berlin, including exclusive access and tailored business tools.
