Ticket sales for ITB Berlin 2027 have started earlier than in previous years, with the event scheduled from 16 to 18 March 2027 in Berlin. Early Bird ticket pricing is available until 14 January 2027 for various categories including trade visitors and students. Trade visitor unlimited passes are priced at €75 during Early Bird and €85 regular, while day tickets cost €52 Early Bird and €59 regular. Student unlimited passes are €46 Early Bird and €50 regular; their day tickets are €35 Early Bird and €37 regular.
Introduction of ITB Orange Pass as Premium Ticket Option
The event has introduced the ITB Orange Pass, a premium ticket limited to
300 visitors. Priced at €299 during Early Bird and €399 afterward, this pass offers early access at 9 a.m. through all entrances, fast track entry specifically at the north and south points, and exclusive access to the ITB Orange Pass Lounge situated in Hall 7.2b of the Berlin exhibition center.
Additional privileges of the Orange Pass include reserved seating at the ITB Berlin Convention, daily refreshment vouchers, cloakroom service for one clothing item and one luggage piece per day, and access to the Berlin Radio Tower viewing platform. Pass holders also receive a complimentary goodie bag and a 4-day Berlin
WelcomeCard, which provides public transport access for fare zones ABC and over 170 discounts at local attractions, museums, shops, and restaurants.
ITB Berlin: Global B2B Travel Industry Event
ITB Berlin remains the foremost B2B international travel trade show, bringing together key global tourism stakeholders for business, networking, and industry insight. The 2027 show operates under the slogan “Travel & Tourism in Motion,” emphasizing the sector’s dynamic trends and innovations shaping future travel. Trade visitor tickets grant access to the ITB Berlin Convention, guided industry tours, networking events, and the ITB Navigator digital platform, which assists participants in scheduling contacts and planning onsite visits before the event.
Benefits and Access for ITB Orange Pass Holders
Holders
of the ITB Orange Pass benefit from enhanced convenience and networking opportunities. Early entrance at 9 a.m. enables quicker access, while fast track lanes reduce entry times at major gates. The dedicated lounge provides a personalized information service, comfort, and targeted networking possibilities, including a complimentary meeting slot at the Business Satellite and selective networking events.
The pass also grants reserved seating during the convention sessions and complimentary refreshments throughout each day. Plus, the included Berlin WelcomeCard allows cardholders to navigate Berlin using public transportation and access a wide range of discounts, supporting both business and leisure activities during their
stay.
ITB Berlin Director Highlights New Orange Pass Advantages
Deborah Perlitz, Director of ITB Berlin, explained that the introduction of the ITB Orange Pass is aimed at improving efficiency and convenience for trade visitors. The pass expands available ticket options and provides additional services designed to facilitate business goals, strengthen networking, and optimize onsite experiences. Early booking is advised due to the limited availability of the premium Orange Pass tickets.
