IATA Joins PATA, TTRA, NTA, ASTA Amid Tourism Leadership Changes
The International Air Transport Association (IATA) has joined major tourism associations including PATA, TTRA, NTA, and ASTA as they refresh leadership. This comes as the tourism sector enters a new growth cycle.
Meliá Hotels Joins World Travel & Tourism Council as Global Member
Meliá Hotels International has officially joined the World Travel & Tourism Council as a global member, reinforcing its role in the global tourism sector. The membership was announced on June 8, 2026.
WTTC Reports China’s Tourism Economy to Double by 2036
The World Travel & Tourism Council forecasts China’s tourism economy to double in size by 2036, reaching an estimated $3.5 trillion. China is also expected to retake its position as the leading outbound tourism market within the next ten years.
WTTC Endorses Eight Strategic Priorities to Boost Global Tourism
The WTTC Executive Council has approved eight strategic priorities to promote growth, sustainability, and innovation in travel and tourism globally. These priorities aim to guide industry efforts in a rapidly evolving sector.
FIFA 2026 World Cup Expected to Spur Tourism Growth in North America
The World Travel & Tourism Council forecasts significant tourism growth in North America linked to the 2026 FIFA World Cup, jointly hosted by the US, Canada, and Mexico. Travel activity connected to the event is expected to continue throughout 2026.
China’s Tourism Economy Expected to Reach $3.5 Trillion by 2036, WTTC Says
The WTTC forecasts China’s tourism economy will grow to roughly $3.5 trillion by 2036, potentially making it the world’s leading tourism market. The projection reflects ongoing expansion in China’s travel sector over the next 15 years.
WTTC Announces Eight Strategic Priorities to Boost Global Travel
The WTTC Executive Council has approved eight strategic priorities in early June 2026 to support growth in global travel. The agenda emphasizes sustainability, resilience, investment, and innovation across the sector.
WTTC Projects China’s Tourism Economy to Reach $3.5 Trillion by 2036
The WTTC projects China’s tourism economy will double by 2036, reaching $3.5 trillion. Growth is expected in both inbound and outbound tourism sectors.
Tourism Surge Anticipated in North America for FIFA World Cup 2026, WTTC Reports
The World Travel & Tourism Council forecasts significant tourism growth across North America linked to the 2026 FIFA World Cup. This boost is expected to impact the United States, Canada, and Mexico markets.
WTTC Approves Eight Priorities to Accelerate Global Travel Growth
The WTTC Executive Council has approved eight strategic priorities focusing on sustainability and growth to enhance global travel and tourism development. The plan also includes resilience and investment goals to support sector transformation.
















