The World Travel & Tourism Council (WTTC) Executive Council has formally approved a set of eight strategic priorities aimed at accelerating growth in global travel and tourism. Confirmed in early June 2026, the agenda is designed to unlock development potential across the international travel sector.
These priorities concentrate on key areas such as sustainable advancement, enhancing resilience within the industry, attracting investment, and fostering transformation throughout the sector. The focus also includes encouraging innovation and promoting inclusive growth in tourism worldwide.
