TTN

Cebu province reported 1.15 million tourist arrivals from January to September 2026. The 8% growth was driven mainly by foreign visitors.

Vietnam attracted 17.7 million international tourists in the first nine months of 2026, marking a 14.5% increase from the prior year. New marketing strategies and targeted campaigns aim to strengthen the national tourism brand.

China recorded 150 million tourist arrivals by October 2026, with 154.5 million inbound visitors in 2025. Average tourist spending is $357.3, limiting revenue growth despite rising visitor numbers.