TTN

The Tourism Ministry of India and Air India Limited signed a strategic MoU on July 27, 2026, to promote India’s tourism under the Incredible India brand. The collaboration includes joint campaigns, content sharing, and use of Air India’s flight network to boost international tourism visibility.

Greece led European tourism in Q2 2026 with a 38% rise in arrivals and a 64.3% increase in spending. Italy and Malta also recorded strong growth amid Europe's overall 5% arrivals increase.

Dorset Council has launched a 10-year strategy aimed at boosting tourism by increasing international visitors. The £1.6bn visitor economy supports nearly 30,000 jobs and attracts 22 million visitors annually.