Tickets for ITB Berlin 2027 are now available for purchase from the official ITB Berlin Ticket Shop. The event is scheduled to run from 16 to 18 March 2027 in Berlin. Early Bird ticket rates will be offered until 14 January 2027 for most options.
Trade visitor ticket prices are set at €75 for the unlimited pass and €52 for a day ticket under the Early Bird offer, increasing to €85 and €59 respectively at regular price. Student unlimited passes cost €46 Early Bird and €50 regular, while student day tickets are offered at €35 and €37. The event introduces
a new premium ticket, the ITB Orange Pass, priced at €299 Early Bird and €399 regular. This pass is capped at 300 tickets.
ITB Berlin 2027 Event Profile
ITB Berlin remains the world’s leading B2B travel trade show, attracting key figures of the international travel industry. The 2027 edition will follow the theme ‘Travel & Tourism in Motion,’ underlining the sector’s dynamism and evolving trends influencing future tourism markets.
Digital Planning and Networking with ITB Navigator
All trade visitor tickets include free and unlimited access to the ITB Navigator digital platform. This tool enables visitors to identify relevant contacts, schedule appointments, and structure their visit in advance, supporting targeted business and knowledge
exchange during the event.
ITB Orange Pass Benefits and Features
The ITB Orange Pass offers an enhanced experience beyond standard trade visitor entry. Holders gain early access from 9 a.m. via all entry points, including fast track lanes at the north and south entrances. The pass grants exclusive access to the ITB Orange Pass Lounge located in Hall 7.2b, featuring a personalized information counter.
Additional benefits include a reserved seating area at the ITB Berlin Convention, a free meeting slot at a Business Satellite venue, and attendance at select networking events. Pass holders receive daily refreshments, free cloakroom use for one clothing item and one piece
of luggage per day, and entry to the Berlin Radio Tower viewing platform.
Included with the Orange Pass is a 4-day Berlin WelcomeCard provided in partnership with visitBerlin. This card covers public transport within Berlin fare zones ABC and offers discounts at more than 170 attractions, shops, and restaurants, facilitating exploration of the city beyond the trade show.
Official Statement on New Ticket Option
Deborah Perlitz, Director of ITB Berlin, explained that the introduction of the ITB Orange Pass is intended to provide trade visitors with improved conditions for making the most of the event. The new pass enhances efficiency and convenience, while increasing opportunities for
networking and direct business meetings.
Association Partnerships and Discounted Tickets
ITB Berlin is finalizing partnerships with trade associations to offer discounted ticket rates to their members. Details on participating associations and available discounts will be announced soon, expanding discounted access options for industry professionals.
