The 41st edition of the Seoul International Travel Fair was held from June 4 to 7, 2026 at COEX Hall C in Seoul, South Korea. Nearly 300 exhibitors representing more than 37 countries participated in what is considered South Korea’s largest travel exhibition.
Sun Group made its first appearance at this event, focusing on promoting tourism to Phu Quoc island and Vietnam. The company presented various tourism opportunities alongside flight offers designed to attract travelers from key markets including Korea, Japan, and India.








