The World Travel & Tourism Council (WTTC) has projected a marked increase in tourism throughout North America in 2026, attributing this rise primarily to the FIFA World Cup. This major sports event is expected to significantly stimulate travel demand and visitor expenditure in the region.
Markets across the United States, Canada, and Mexico are all included in this forecast. While the WTTC highlights the event’s potential to drive tourism, it also notes the presence of certain travel policy concerns relating to the occasion. These factors may influence some aspects of travel planning and accommodation availability during the tournament period.
