ITB Asia 2026 opened at the Sands Expo & Convention Centre, Marina Bay Sands in Singapore on 21 October 2026, running until 23 October. The 19th edition of Asia-Pacific’s largest 3-in-1 travel trade event combines ITB Asia, MICE Show Asia, and Travel Tech Asia under the theme “Experiences in Motion: Human-Centred Design in Travel & Tourism.” More than 1,000 exhibiting brands and over 1,500 qualified buyers are participating, with over 18,000 industry professionals expected.
Experience Zones and Guided Tours Enhance Industry Engagement
A new Experience Zone debuted at ITB Asia 2026, offering a dedicated space for companies presenting travel experiences, activities, and attractions. The Experience Pavilion hosted by
Tripadvisor is a key feature within this zone, showcasing diverse travel offerings. ITB Asia also introduced complimentary curated Guided Tours supported by Woopa Group to facilitate targeted business networking and product discovery. An invitation-only Association Executive Networking Session convened association executives for peer exchange and collaboration in the travel and MICE sectors.
MICE Show Asia Expands by 184% with Strong Buyer Presence
The MICE Show Asia segment registered a 184% increase in exhibition space compared with 2025, reflecting growing demand for platforms connecting suppliers with meetings, incentives, conferences, and events (MICE) buyers. More than 200 confirmed buyers attended, including major companies such as American Express Global Business Travel, ConferenceDirect, FCM
Meetings & Events, HelmsBriscoe, Medical Meetings, and TMA Australia. The event facilitated over 60,000 targeted business appointments and featured dedicated conference sessions addressing corporate meetings and business events.
Global Industry Players and Keynote Presenters Featured
Over 1,000 brands from sectors such as destinations, hospitality, attractions, transportation, tour operators, and technology took part. Notable participants included EVA Airways, Mandai Wildlife Group, PROMPERU, Radisson Hotel Group, Resorts World Sentosa, Tourism Authority of Thailand, Firenze Fiera, Sapporo Convention Bureau, Sri Lanka Convention Bureau, Airbnb, DerbySoft, Exely, and Sunrate. Opening keynote speakers Lovrenc Kessler from Simon-Kucher and Brett Henry from WebBeds addressed the global travel outlook and the impact of artificial
intelligence.
Official Partners Support Event Connectivity and Cultural Programming
Organisers Messe Berlin Asia Pacific confirmed official partnerships with leading industry names. Resorts World Sentosa served as the Official Integrated Resort Partner, while Ancient Sound of Dunhuang was the Official Cultural Heritage Partner. Maya Mobile functioned as the Official Connectivity Partner. Trip.com Group sponsored the Official Delegate Bag and Lanyard, and Woopa Group took the role of Official Guided Tour Partner. These collaborations facilitated networking opportunities, cultural showcases, and enhanced event connectivity.
Travel Tech Asia Focuses on Innovation and Digital Transformation
The Travel Tech Asia segment highlighted advancements in artificial intelligence, automation, and digital transformation in travel. Participating technology companies included China Mobile International, Dragonpass, Juniper Travel Technology,
Maya Mobile, and Trip.com Group. Conference sessions explored adoption of emerging technologies and strategies to improve operational efficiency and competitiveness within the travel sector.
Comprehensive Conference Programme with Industry Leaders
ITB Asia’s conference programme featured more than 100 sessions totaling 4,500 minutes of content delivered by 160 speakers. Sessions covered travel market intelligence, destination development, leisure and corporate travel trends, MICE industry developments, and technology innovations. Speakers represented companies such as Airbnb, Access Hospitality, Disney Cruise Line, Jack Morton, Sabre, and Trip.Biz, delivering insights relevant to evolving travel demands.
Organiser’s Statement on ITB Asia 2026’s Role
Darren Seah, Executive Director of Messe Berlin Asia Pacific, emphasised ITB Asia’s role in creating connections that
drive industry progress. He noted the focus on human-centred travel experiences alongside expanding technology and business opportunities. He highlighted the event’s initiatives, such as the Experience Zones, Guided Tours, and the expanded MICE Show Asia, as critical to reflecting the travel industry’s rapid evolution.
