Yanolja is exhibiting at ITB Asia 2026, held from October 21 to 23 at the Sands Expo & Convention Centre in Singapore. The company is demonstrating its technology offerings targeting the Asia-Pacific hotel market during the largest B2B travel trade event in the region.
Yanolja Subsidiaries Showcase AI and Distribution Capabilities
The group’s subsidiaries, Yanolja Cloud Solution (YCS) and Yanolja Go Global (YGG), are leading the firm’s presence at the event. YCS is presenting its AI-powered hospitality platform focused on automating hotel operations. Meanwhile, YGG is showcasing its global B2B hotel and accommodation distribution technology targeting travel agencies and partners across the Asia-Pacific region.
AI Concierge Features and CEO Attendance
YCS highlights its
AI Concierge, a system employing specialized AI agents integrated with the YCS property management system (PMS) to handle hotel tasks including guest check-in, room service, and payments. Aeijaz Sodawala, CEO of YCS, is attending ITB Asia 2026 in person to engage in consultations on digital transformation strategies relevant to Asia’s hotel industry.
YGG Brand Reintroduction and Partnership with STUBA
YGG shares its booth with STUBA, a member company, using the show to formally reintroduce its rebranded identity established last year. YGG leverages 26 years of travel industry experience and a network of 29 global offices to provide hotel accommodation supply alongside API and XML connectivity services tailored
to regional needs.
Scale of ITB Asia and Strategic Significance
Founded in 2008 in Singapore, ITB Asia gathered over 1,000 exhibitors and 18,000 industry professionals in the previous year. Junyoung Lee, President of Yanolja Enterprise Solutions, described the event as an opportunity to present YCS’s automation technology and YGG’s international travel distribution infrastructure simultaneously. Lee emphasized plans to deepen collaboration with travel businesses worldwide, leveraging Yanolja’s global network and AI capabilities.
Yanolja’s market focus has shifted towards B2B hotel operation software and distribution solutions amid growing demand for efficiency from Asia-Pacific hotels fueled by inbound tourism recovery and room supply expansion. This strategy positions Yanolja to compete
within a landscape where global hotel chains and major booking platforms are enhancing their operational and distribution functions.
