The World Travel & Tourism Council (WTTC) executive committee has agreed on eight strategic priorities aimed at fostering growth within the global travel and tourism sector. This decision was announced in early June 2026 and highlights the council’s commitment to guiding the industry’s development in a rapidly evolving market.
These priorities are intended to facilitate accelerated transformation and promote sustainable development throughout the travel and tourism industry on a worldwide scale. The WTTC’s agenda underscores a focus on building resilience and adapting to the changing dynamics confronting the sector.
