Tourism EXPO Japan 2026 will be held from September 24 to 27 at Tokyo Big Sight, Tokyo, under the theme “The Changing Nature of Travel.” The event is organized by the Japan Travel and Tourism Association, the Japan Association of Travel Agents (JATA), and the Japan National Tourism Organization (JNTO).
Event Schedule and Tourism Sectors Covered
The four-day expo designates September 24 and 25 exclusively for trade professionals and press. The last two days, September 26 and 27, are open to the general public. The event encompasses outbound, inbound, and domestic tourism sectors, offering a platform for business development across these areas.
Participants and Networking Opportunities
Tourism EXPO Japan 2026
brings together a wide range of participants, including destination representatives, travel agencies, online travel agents, ICT companies, hotels, aviation, and transportation firms. Attendees can engage through walk-in meetings at exhibitor booths as well as pre-arranged business meetings that match buyers and sellers for scheduled discussions.
Past Participation and Concurrent Events
The 2025 edition featured 1,350 companies and organizations from 82 countries and regions, illustrating the expo’s extensive global reach. The 2026 event will run alongside VISIT JAPAN Travel & MICE Mart 2026 and Travel Solutions Exhibition 2026, expanding opportunities for industry collaboration and networking.
India’s Representation and Key Programs
India’s presence at Tourism EXPO Japan 2026 includes the Incredible India
booth (G-28), hosting co-exhibitors such as the Indian Railway Catering & Tourism Corporation, J&K Tourism Department, Meghalaya Tourism, and Shikhar Travels. Rajasthan Tourism will exhibit independently at booth G-38. The Ministry of Tourism of India and the Indian Association of Tour Operators (IATO) are leveraging the expo for international promotion and partnership development.
Among scheduled programs is the 9th TEJ Ministerial Roundtable on September 24, focusing on “Reimagining the Future of Tourism – Investment Strategies for Regenerative Tourism,” gathering tourism ministers and international organization representatives. The 10th Japan Tourism Awards will also take place during the event, introducing a Prime
Minister’s Award for 2026 to recognize contributions to tourism development, sustainability, and innovation.
Industry Significance and Theme Context
Tourism EXPO Japan serves as a critical platform uniting the global tourism industry, allowing enterprises and destinations to adapt to evolving technologies, lifestyles, and traveler preferences. The 2026 theme highlights shifts shaping tourism’s future, including digital innovation and sustainable travel. The event offers visitors the chance to experience diverse cultures, cuisine, and tourism offerings from Japan and around the world during public days.
