Tourist arrivals in Portugal increased to 29.9 million in 2025, marking a 3.3% rise compared to 2024, according to data presented by the INE statistics institute. This growth was slower than the 9.3% increase recorded from 2023 to 2024. Spain remained the largest source market, accounting for 23.8% of arrivals but experiencing a 0.6% drop. The United Kingdom was the second largest market, providing 11.9% of tourists, and grew by 1.9%. France ranked third with 10.9% of arrivals but saw a 2.9% decline.
Visitor expenditure per trip averaged €265 in 2025, down 4.2% from the previous year. Tourist accommodation establishments
hosted 34.8 million guests, generating 89.7 million overnight stays — a 1.6% increase compared with 2024. Overnight stays by domestic tourists rose 3.5% to 29.5 million, representing 32.9% of total stays. International overnight stays grew 0.6% to 60.2 million. Seventy municipalities registered more overnight stays by non-residents than residents, with non-resident stays accounting for 67.1% of all overnight stays across accommodation types.
Analysis of seasonality showed a rate decline to 36.4%, the lowest since 2013. The seasonality rate was higher among residents at 40.4% compared to 34.4% for non-residents, both groups exhibiting reductions. The Alentejo region recorded the highest seasonality
at 43.6%, followed by the Setúbal Peninsula at 41.4%. The Autonomous Regions of Madeira and Greater Lisbon had the lowest rates at 29.7% and 30.3%, respectively. For resident overnight stays, only Algarve exceeded 50% seasonality with 55.9%. Greater Lisbon and the Azores had the lowest resident seasonality rates, at 28.0% and 30.3%. Among non-residents, the Azores and Centre regions had the highest seasonality rates at 46.9% and 42.0%, while Madeira and Greater Lisbon reported the lowest at 28.8% and 30.8%.
Domestic tourist activity by Portuguese residents increased notably, with 26 million trips taken in 2025, up 13.7% from 2024. Domestic
travel accounted for 22.2 million trips, a 14% rise, while outbound travel from residents grew 12.5% to 3.9 million trips. Despite decreases in some source markets and average spend per trip, Portugal maintained strong international market dependence measured by overnight stays, at one of the highest levels since 2013, despite a 0.6 percentage point fall from 2024. These figures reflect Portugal’s sustained appeal as a leading European tourist destination.
