The Pacific Asia Travel Association (PATA) commemorated its 75th anniversary in 2026, marking over seven decades of efforts to promote travel and tourism across the Asia-Pacific region. The milestone was celebrated at a summit held in Pohang, Korea, underscoring PATA’s enduring presence in the industry.
During the event in Pohang, longstanding member organizations received recognition for their sustained contributions to the association and the broader travel sector. The summit placed a significant emphasis on strengthening strategic partnerships, reflecting PATA’s continued dedication to collaboration among its members.
