Nepal was featured prominently at ITB China 2026, a leading travel industry event held in Shanghai. The country leveraged this platform to present its tourism brand to a global audience of travel professionals attending the event.
The focus of Nepal’s promotion centered on its authentic adventure opportunities, rich heritage sites, and distinctive natural landscapes. This strategic emphasis aimed to highlight elements that set Nepal apart as a destination for experiential tourism.
By engaging with tourism experts from around the world, Nepal sought to enhance its visibility in the competitive global market. The country’s participation at ITB China 2026 was positioned
as a way to elevate its travel brand and showcase its unique tourism experiences to decision-makers and industry stakeholders.
