The National Business Travel Association (NBTA) has officially changed its name to the Global Business Travel Association. This rebranding was announced on or around May 29, 2026, and signifies a wider industry orientation.
By adopting the new name, the organization aligns itself with a broader scope that extends beyond the United States, reflecting its commitment to representing business travel stakeholders on a global scale. The change is intended to better encapsulate the expanded reach and focus within the business travel sector.
