Marriott International has signed an agreement with Shanghai SIIC North Bund New Landmark Construction and Development Co. to develop the Ritz-Carlton Reserve Shanghai, scheduled to launch in 2030. The hotel will be integrated into a 480-meter, 103-story mixed-use development on Shanghai’s North Bund, comprising retail, office space, residences, and an observation deck.
The luxury hotel will include about 110 rooms and suites, many overlooking the Bund and Huangpu River. This property marks Marriott’s first Ritz-Carlton Reserve designed for an urban gateway city, shifting from the brand’s traditional focus on secluded destination resorts. Marriott’s president of Luxury noted the project embodies
emphasis on privacy, personalization, local culture, and wellness within a major global city.
Marriott’s Greater China portfolio expanded significantly, reaching 684 properties and 188,596 rooms by the end of 2025, up 16% and 9%, respectively, from 2024. The company maintains 19 Ritz-Carlton, 23 JW Marriott, 15 St. Regis, 11 W Hotels, seven Luxury Collection, two EDITION, and two Bulgari properties in the region. In 2025, Marriott’s Greater China segment generated $590 million in revenue and $185 million in segment profit, with a systemwide RevPAR of $76.53, occupancy at 67%, and an average daily rate of $114.20.
Competitor Activities in Greater China
Hilton Worldwide Holdings opened
its 204-room Waldorf Astoria Shanghai Qiantan in October 2025, its second Waldorf Astoria property in Shanghai, located in Pudong’s Qiantan district. By that date, Hilton operated more than 888 hotels in Greater China and Mongolia and plans to double its regional hotel count. Globally, Hilton had 9,158 properties with 1.35 million rooms at the end of 2025, reporting $1.46 billion in net income.
Hyatt Hotels Corporation held 213 hotels and 50,779 rooms in Greater China at the close of 2025 and had approximately 265 hotels and 54,000 rooms in its pipeline. Hyatt’s Greater China RevPAR was $87.44 in 2025, reflecting
a 2.8% increase, along with occupancy of 72.3% and an ADR of $120.87. The company opened Andaz Shanghai ITC in early 2026 and posted a 7.2% RevPAR growth in Q2 2026.
InterContinental Hotels Group (IHG) reported 882 hotels and 209,381 rooms in Greater China at the end of 2025, adding 93 hotels and 16,724 rooms that year. IHG’s Greater China segment generated $165 million in fee revenue and $99 million in operating profit despite a 1.6% RevPAR decline. It opened Atwell Suites Shanghai Wuning in August 2025 and Kimpton Nine Trees Shanghai with 229 rooms in June 2026.
Wyndham Hotels
& Resorts maintained 133,200 rooms in Greater China as of 2025, a 14% increase from the previous year, though its RevPAR fell 9% to $16.81. Wyndham’s portfolio focuses on economy and midscale segments, which contrasts with the luxury-oriented offerings from Marriott, Hilton, Hyatt, and IHG.
Shanghai’s Luxury Hotel Market Dynamics
Shanghai remains a strategic hub for luxury and business travel in Asia, prompting major U.S. hotel chains to expand and diversify their local portfolios. The upcoming Ritz-Carlton Reserve Shanghai will position Marriott uniquely with all eight of its luxury brands present in the city by 2030. This presence spans from ultra-luxury to lifestyle properties across
different market segments.
While demand varies across price points in Greater China—with luxury and lifestyle segments outperforming economy and midscale—brands continuously emphasize localized experiences alongside high-end services. Marriott’s urban Reserve project focuses on privacy, personalized services, wellness, and Chinese cultural elements within an urban context, distinguishing it from traditional resort locations.
Marriott’s Strategic Positioning in Shanghai
With the Ritz-Carlton Reserve Shanghai set to open as part of a 103-story mixed-use tower on North Bund, Marriott will deepen its leadership in the city’s luxury hotel market. The company forecasts this will make Shanghai the only city worldwide to host all eight Marriott luxury brands, including JW
Marriott, The Ritz-Carlton, St. Regis, W Hotels, Luxury Collection, EDITION, Bulgari, and Reserve.
This development reflects Marriott’s strategic pivot to tap into China’s growing luxury urban demand, complementing its existing portfolio and leveraging the city’s status as a luxury gateway. Marriott’s approach integrates ultra-luxury hospitality with wellness and cultural immersion in a highly competitive Shanghai hotel landscape.
