Marriott Bonvoy has published a new loyalty report focusing on the Asia Pacific region, excluding China. Announced in May 2026, the report explores evolving travel interests and how these changes are influencing guest loyalty in this diverse market.
Changing Travel Passions and Local Behaviors Influence Loyalty
The report identifies that shifting travel passions and distinct local behaviors across Asia Pacific are contributing to altered hotel loyalty dynamics. These factors are impacting how travelers engage with loyalty programs, reflecting adaptations to regional preferences and travel trends.
By examining these evolving patterns, the report offers insight into how hotel loyalty is being remodeled in this part of the world. Although
specific survey details and program modifications are not disclosed, the findings indicate a responsiveness to host markets’ unique consumer behaviors.
