The ITB China 2026 event held in Shanghai reported participation from 23,500 attendees. This gathering brought together numerous stakeholders interested in advancing the interests of the global travel industry.
During the event, efforts focused on fostering cooperation within the international travel sector. In addition to strengthening relationships, ITB China 2026 also contributed to the development of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in China.
