The 2026 edition of ITB China reported a record number of attendees, with 23,500 participants gathering to engage in the event’s activities. The gathering marked one of the largest assemblies for this travel trade fair held in Shanghai.
Representatives hailed from 85 different regions around the world, reflecting a broad international presence. This diverse participation underscored ITB China’s role as a significant platform for global cooperation in travel and tourism.
Hosted in Shanghai, the event focused heavily on promoting stronger collaboration across the international tourism sector. These efforts appeared to coincide with notable growth trends within the global travel industry
during the conference period.
While specific details about the agenda and individual participants were not disclosed, the scale and scope of ITB China 2026 illustrated its continuing importance for stakeholders seeking to deepen partnerships and expand developments in tourism worldwide.
