ITB China 2026 took place in Shanghai, bringing together more than 23,500 participants from the global travel sector. The event was held at the Shanghai convention center, serving as a key platform for travel industry professionals to connect and exchange insights.
Increased Exhibitor Engagement Highlights Event
The trade show saw a noticeable expansion in exhibitor presence compared to previous editions, reflecting growing interest and engagement within the industry. ITB China 2026 continued to emphasize collaboration among diverse travel businesses worldwide, reinforcing its role as a significant event in the international travel trade calendar.
