ITB China 2026 was hosted in Shanghai, gathering more than 23,500 participants from the travel sector. This attendance included a diverse group of exhibitors and travel professionals involved in global business.
Compared to prior editions, the event saw an expanded exhibitor presence and introduced new business matchmaking services designed to facilitate networking and partnership opportunities. These developments aimed to strengthen cooperation across the international travel industry.
With a strong focus on encouraging collaboration among travel businesses worldwide, ITB China 2026 provided a platform for exchanging insights and fostering professional connections. The event’s activities supported the ongoing dialogue and cooperation that
underpin the global meeting and event industry.
Participants engaged in various networking initiatives and utilized enhanced matchmaking provisions to connect with potential partners effectively. The event reinforced Shanghai’s role as a significant hub for international travel industry events.
