The ITB China 2026 event took place in Shanghai, China, drawing an attendance exceeding 23,500 individuals from across the travel sector. The gathering served as a major occasion for professionals and stakeholders within the industry to connect and engage.
Central to the event’s agenda was the emphasis on expanding cooperation and partnership on a global scale among travel-related businesses and organizations. ITB China 2026 provided a platform to encourage and facilitate collaboration aimed at addressing industry challenges and fostering stronger international ties.
