Tickets for ITB Berlin 2027 are now on sale, with the event scheduled for 16 to 18 March 2027 in Berlin. Early Bird ticket prices are available until 14 January 2027, marking an earlier start to ticket sales than in previous years.
Premium ITB Orange Pass Launched for ITB Berlin 2027
The ITB Orange Pass debuts as a new premium ticket option at ITB Berlin 2027. Limited to 300 tickets, the pass provides exclusive advantages including early access from 9 a.m. at all entrances, fast track entry via the north and south gates, and access to a dedicated lounge with personalized information services.
Ticket Pricing and Categories
Standard ticket pricing includes an unlimited
pass for trade visitors at €75 during Early Bird sales and €85 afterward. Day tickets for trade visitors are priced at €52 Early Bird and €59 regular. Student unlimited passes cost €46 Early Bird and €50 at regular rates, with day tickets available for €35 and €37 respectively. The ITB Orange Pass is offered at €299 Early Bird and €399 at regular price.
Included Access and Networking Features
All trade visitor tickets grant entry to both ITB Berlin and the ITB Berlin Convention. Features included are guided tours on current industry topics, varied networking events, and full access to the ITB Navigator digital platform. This
platform allows users to arrange meetings and plan visits before the event begins.
Additional Benefits of the ITB Orange Pass
Beyond the standard trade visitor ticket benefits, the ITB Orange Pass includes reserved seating at the convention, a free meeting slot at a Business Satellite, and access to selected networking functions. Holders also receive daily refreshments vouchers, complimentary cloakroom use, a goodie bag, and access to the Berlin Radio Tower viewing platform. A four-day Berlin WelcomeCard, provided through a partnership with visitBerlin, is included, covering public transport in fare zones ABC and offering over 170 discounts at local attractions.
Statements from ITB Berlin Management
According to Deborah Perlitz, Director of ITB Berlin,
the ITB Orange Pass expands the ticket offerings to meet trade visitors’ needs for efficiency, convenience, and enhanced networking opportunities. The pass aims to facilitate better business outcomes through prioritized access and exclusive services.
ITB Berlin 2027 Event Focus and Industry Role
As the world’s leading B2B travel trade show, ITB Berlin gathers key stakeholders from the global tourism sector. The 2027 event centerpieces the theme “Travel & Tourism in Motion,” highlighting ongoing shifts and trends shaping the future of travel and tourism worldwide.
