On 14 July 2026, ITB Asia announced it will host the Business Traveller Global & Regional Awards on 21 October 2026 at the Begonia Main Ballroom, Sands Expo & Convention Centre in Singapore. This event marks a new strategic collaboration between Messe Berlin Asia Pacific and Business Traveller to celebrate the travel industry’s excellence in the Asia-Pacific region.
Details of the 2026 Event
The awards ceremony will take place on 21 October 2026 at the Begonia Main Ballroom in Singapore’s Sands Expo & Convention Centre. It will bring together senior executives, buyers and decision-makers from airlines, hospitality, destinations, travel technology, and corporate travel sectors.
Background of the Business Traveller Awards
The
Business Traveller Global & Regional Awards have been setting benchmarks for excellence for over 40 years. The awards recognise outstanding performance across airlines, hospitality, destinations and travel services. Winners are voted on by Business Traveller’s readership of frequent travellers and overseen by an international team of travel experts. This will be the first time the Global Awards are hosted in Singapore.
Statements from Industry Leaders
Denise Jaschke, Managing Director APAC of Business Traveller, said: “As Business Traveller celebrates 50 years of serving the world’s most frequent travellers, we are delighted to deepen our partnership with ITB Asia. Following the success of bringing the Asia-Pacific
Awards to Singapore last year, it is a natural next step to host the Business Traveller Global Awards in Singapore for the very first time. This is not only a milestone for Business Traveller, but also for Asia, reflecting the region’s growing importance as a global hub for aviation, tourism and business travel.”
Darren Seah, Executive Director of Messe Berlin Asia Pacific, said: “This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment.”
Strategic Collaboration and Industry Impact
The partnership between ITB Asia and Business Traveller integrates the Business Traveller awards into ITB Asia’s official
event programme, enhancing ITB Asia’s role as Asia-Pacific’s leading platform for the travel industry. It creates synergies across leisure, corporate and MICE travel sectors by bringing together Business Traveller’s global frequent traveller readership with ITB Asia’s network of travel trade professionals.
ITB Asia aims to strengthen engagement with the global corporate travel community while Business Traveller maintains its long-standing authority in recognising excellence across travel and hospitality. Together, the collaboration fosters deeper industry recognition and supports business engagement across airlines, hospitality, destinations, travel technology and corporate travel services.
