ITB Asia 2026 will host the Business Traveller Global & Regional Awards for the first time on 21 October 2026 in the Begonia Main Ballroom at the Sands Expo & Convention Centre in Singapore. This ceremony marks a significant milestone as Asia-Pacific’s leading platform for the travel industry integrates the prestigious awards.
The Business Traveller Global & Regional Awards recognize excellence across airlines, hospitality, destinations, and travel services. The program has set industry benchmarks for over 40 years, with voting conducted by Business Traveller’s readership of frequent travellers and overseen by an international team of travel experts. The event unites
senior executives, buyers, and decision-makers from airlines, hospitality, destinations, travel technology, corporate and MICE travel sectors.
Strategic collaboration strengthens industry engagement
The integration results from a strategic partnership between ITB Asia and Business Traveller, enhancing ITB Asia’s event offering. Denise Jaschke, Managing Director APAC of Business Traveller, said the partnership reflects the region’s growing importance as a global hub for aviation, tourism, and business travel, celebrating 50 years of Business Traveller serving frequent travellers. She highlighted the significance of hosting the Business Traveller Global Awards in Singapore for the first time and the opportunity to welcome leading brands.
Darren Seah, Executive Director of Messe Berlin
Asia Pacific, said, “This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment.”
Asia-Pacific’s rising importance in global travel
The collaboration enhances recognition, networking, and business opportunities across leisure, corporate, and MICE travel communities, fostering engagement within the global corporate travel sector. Integrating the Business Traveller awards into ITB Asia aligns with shared ambitions to celebrate excellence and deepen industry recognition in Asia-Pacific as a growing hub for aviation, tourism, and business travel.
The awards ceremony’s setting in the Begonia Main Ballroom at Sands Expo & Convention Centre provides a prominent venue where the travel industry’s
leading brands will convene.
Details on exhibitor or visitor numbers for Travel Madness Expo 2026, specific policy outcomes, or additional details about the awards ceremony remain unavailable.
