ITB Asia 2026 took place from October 21 to 23 at the Sands Expo & Convention Centre in Singapore’s Marina Bay Sands, attracting over 18,000 participants, more than 1,000 exhibiting brands, and upwards of 1,500 qualified buyers.
Led by the Cambodia Association of Travel Agents (CATA), approximately 10 Cambodian tourism companies attended the event as trade visitors. One Cambodian company featured an individual booth to highlight the Kingdom’s tourism offerings.
CATA President Chhay Sivlin said the event serves as a significant international platform for tourism professionals to exchange products and services and explore business opportunities. “CATA was invited to attend
as a trade visitor, and we brought around 10 Cambodian tourism companies that are members of the association,” she stated, emphasizing the role of ITB Asia in enabling Cambodian firms to showcase their products and promote Cambodia’s destinations to global markets.
The Cambodian tourism sector has experienced a notable downturn in 2026, with international visitor arrivals dropping 47.9 percent to 1.75 million in the first half of the year, compared to 3.36 million in the same period in 2025.
