ITB Asia 2026 is hosting the Business Traveller Global & Regional Awards ceremony on 21 October 2026 in the Begonia Main Ballroom at the Sands Expo & Convention Centre in Singapore. This is the first time the awards are included in ITB Asia’s official programme, marking a significant collaboration ahead of the event.
New Strategic Industry Partnership
The partnership between ITB Asia and Business Traveller is a new strategic collaboration designed to celebrate travel sector excellence and deepen engagement across leisure, corporate, and MICE travel sectors in the Asia-Pacific region. Messe Berlin Asia Pacific, organiser of ITB Asia, will host the awards ceremony, aligning
ITB Asia’s international trade platform with Business Traveller’s globally recognised awards programme.
Awards Programme and History
The Business Traveller Global & Regional Awards have been setting benchmarks for more than 40 years, recognising excellence in airlines, hospitality, destinations, and travel services. Each award is voted on by Business Traveller’s global readership of frequent and corporate travellers, with an international team of travel experts overseeing the process. The programme is highly respected across global and regional travel markets.
Executive Statements on the Partnership
Denise Jaschke, Managing Director APAC of Business Traveller, expressed delight in deepening the partnership with ITB Asia. She highlighted that hosting the Global Awards in Singapore for
the first time is a milestone, reflecting Asia’s growing importance as a global hub for aviation, tourism, and business travel, building on the Asia-Pacific Awards event brought to Singapore last year. Jaschke said the event will welcome leading industry brands and celebrate those raising standards in travel.
Darren Seah, Executive Director of Messe Berlin Asia Pacific, said this partnership marks an exciting milestone for ITB Asia and reflects its commitment to strengthening the corporate travel segment. He emphasized that integrating the awards into ITB Asia 2026 enhances opportunities for industry recognition and business networking.
Impact on ITB Asia and Industry Stakeholders
Integrating the Business Traveller Global &
Regional Awards into ITB Asia 2026 reinforces ITB Asia’s role as Asia-Pacific’s premier travel industry platform. The collaboration creates new opportunities for recognition, networking, and engagement across leisure, corporate, and MICE travel communities. It connects Business Traveller’s global readership of frequent and corporate travellers with ITB Asia’s network of senior executives, buyers, and decision-makers from airlines, hospitality, destinations, travel technology, and corporate travel.
