ITB Asia 2026 will host the Business Traveller Global & Regional Awards, marking a new partnership between Asia-Pacific’s leading travel trade platform and the long-established Business Traveller awards programme. The collaboration aligns ITB Asia’s industry role with Business Traveller’s authority on recognising global travel excellence.
Awards Ceremony Scheduled for October 21 in Singapore
The awards ceremony is set for 21 October 2026 in the Begonia Main Ballroom at the Sands Expo & Convention Centre in Singapore. The event will convene senior executives, buyers, and decision-makers from airlines, hospitality, destination management, travel technology, and corporate travel sectors for an evening dedicated to celebrating travel innovation and performance.
Business Traveller Awards History and Voting
The Business
Traveller Global & Regional Awards have operated for over 40 years and are voted on by Business Traveller’s readership, which comprises frequent travellers worldwide. An international panel of travel experts oversees the voting process, ensuring recognition of outstanding achievements across airlines, hospitality, destinations, and travel services. In 2026, Business Traveller marks its 50th year of serving frequent travelers.
Official Statements on Strategic Partnership
Denise Jaschke, Managing Director APAC of Business Traveller, noted the timing of the partnership with ITB Asia while celebrating 50 years of the magazine. She described the event as a milestone for both Business Traveller and the Asia-Pacific region, given Asia’s expanding
role as a global hub for aviation, tourism, and business travel. Darren Seah, Executive Director of Messe Berlin Asia Pacific, called the partnership an exciting milestone for ITB Asia and reaffirmed the commitment to bolstering the corporate travel segment through this collaboration.
Enhancing Industry Engagement and Recognition
The integration of the Business Traveller Awards into ITB Asia strengthens ITB Asia’s value proposition by connecting its international travel trade community with Business Traveller’s global readership of frequent and corporate travellers. The partnership provides a platform for recognition, networking, and business opportunities across leisure, corporate, and MICE travel sectors. This fusion highlights Asia’s increasing importance as a
business travel hub while reinforcing ITB Asia’s role in the corporate travel marketplace.
The event is expected to unite award-winning brands, industry leaders, and innovators on an international stage, fostering collaboration across airlines, hospitality, destinations, travel technology, and MICE. ITB Asia 2026 hosting the Business Traveller Global & Regional Awards thus creates synergies that elevate the travel industry’s standards in the Asia-Pacific region and beyond.
