ITB Americas 2026 will take place in New York from November 10 to 12, attracting over 5,000 travel industry professionals. Four months before the event, 70% of the exhibition floor space has been sold, signaling strong industry demand for the new Pan-American business-to-business travel marketplace, according to ittn.ie.
Broad Participation from the Americas and Beyond
The event unites destinations, suppliers, buyers, and innovators representing North America, Central America, South America, and the Caribbean. It expects participants from more than 42 countries, with approximately 80% from the Americas and 20% from international markets. Mexico is the official partner country for ITB Americas 2026.
Confirmed destination participants include Brazil,
Peru through PROMPERÚ, Costa Rica, Nicaragua, and major U.S. locations such as Las Vegas, Visit Tampa Bay, Visit Orlando, and Puerto Rico. European and Asian regions are also present, with exhibitors like the Dubrovnik and Neretva regions in Croatia, the Slovenia Tourism Board, CREVEN Korea, Hangzhou Youge Travel Agency from China, as well as representatives from Africa, Thailand, and Egypt.
Key Industry Players Across Sectors
Major hospitality brands participating comprise Accor, Wyndham Hotels & Resorts including Wyndham Alltra Playa del Carmen, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. Airlines include United Airlines and Air Canada, reinforcing
the significance of air connectivity within the region and beyond.
The mobility segment is represented by car rental companies Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car (USA). Travel technology firms confirmed include AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech.
Additional travel service brands such as Miki Travel, MegaTravel, Colinson Group, and Merging Mundos Safaris are also part of the exhibitor lineup.
A New Pan-American Marketplace and International Gateway
ITB Americas 2026 is the first truly Pan-American B2B travel trade show designed to combine all four Americas regions into a single strategic platform. It
aims to fill a gap in the global travel trade landscape by providing regional companies with access to international markets and offering global participants access to the Americas.
Participation centers on quality business connections, strategic partnerships, and measurable commercial outcomes, differentiating it from volume-driven trade shows. The event also serves as a meeting point for companies from Europe, Asia, Africa, and the Middle East seeking opportunities in the Americas.
Conference and Hosted Buyers Program Focus on Industry Transformation
The ITB Americas Conference will feature more than 40 sessions covering topics such as artificial intelligence, digital distribution, sustainability, and emerging travel technologies. These sessions will bring together executives, experts, and
innovators to discuss challenges and opportunities shaping the future travel landscape in the Americas.
The Hosted Buyers Program connects exhibitors with qualified international travel buyers, aligning buyer profiles closely with the commercial goals of participating companies to encourage meaningful deal-making and market access.
Industry Commitment to Shaping the Americas Travel Future
Vicente Salas Hesselbach, Vice President and Managing Director Americas at Messe Berlin, stated, “ITB Americas was created to bring the Americas travel industry together in a way that has never existed before.” He emphasized that founding exhibitors are actively helping to define the future partnerships and market opportunities across the Americas from the event’s inception.
The early
engagement of leading destinations, brands, and trade companies at ITB Americas 2026 establishes a long-term platform aimed at fostering strategic growth and collaboration throughout the region’s travel sector.
