Yanolja Group will exhibit at ITB Asia 2026 from October 21 to 23 at the Sands Expo & Convention Centre in Singapore. The event is Asia’s largest travel industry trade show, with over 1,000 exhibitors and more than 18,000 industry professionals attending last year.
Yanolja Cloud Solution Highlights AI Concierge at ITB Asia 2026
Yanolja Cloud Solution (YCS), formerly eZee Technosys, will showcase its AI-powered hospitality platform including its AI Concierge, which automates hotel operations tasks such as check-in, room service, and payments. YCS supports more than 574,000 rooms daily, integrates with over 650 technologies, and is trusted by over 33,000 hospitality businesses in 170+ countries. Aeijaz Sodawala, CEO of
YCS, will attend to discuss digital transformation strategies tailored for Asia’s hotel industry.
Yanolja Go Global Introduces Rebranded B2B Distribution Services
Yanolja Go Global (YGG), completing its brand transition last year (2025), will exhibit alongside STUBA at Booth 140, Level 1. With 26 years of travel industry experience and a network of 29 locations worldwide, YGG will present its global accommodation supply, API and XML-based connectivity services, plus region-specific support targeting Asia-Pacific travel agencies and retailers.
Strategic Focus on Asia-Pacific Market Expansion
Junyoung Lee, President of Yanolja Enterprise Solutions, said ITB Asia offers the chance to present YCS’s hotel automation technology and YGG’s global travel distribution infrastructure together. He added, “Building on the group’s
global network and its AI and data capabilities, we will continue to deepen our collaboration with travel businesses worldwide and strengthen our technology leadership in the global travel tech market.” Yanolja is shifting focus from a travel platform operator to a B2B player selling hotel operations software and distribution infrastructure, leveraging growth in the Asia-Pacific market amid recovering inbound tourism and hotel supply expansion.
ITB Asia’s Role in Travel Technology and Distribution
ITB Asia, launched in 2008 in Singapore, is a premier global B2B travel trade show focused on hotels, travel agencies, tourism boards, and travel technology companies exploring partnerships and showcasing products. Last year’s event attracted over
1,000 exhibitors and more than 18,000 industry professionals, highlighting the Asia-Pacific region’s growing significance as a strategic market with rising hotel operational demands and recovering tourism.
