ITB Americas 2026, the inaugural Pan-American B2B travel marketplace, is scheduled from November 10 to 12, 2026, in the United States. The event connects the Americas’ travel industry, including North America, Central America, South America, and the Caribbean, with international markets.
Exhibitor Lineup Covers Americas and Global Travel Ecosystem
The exhibition includes leading destinations such as Mexico, designated Official Partner Country, Brazil, Peru through PROMPERÚ, Costa Rica, Nicaragua, and US locations like Las Vegas and Tampa Bay. Additional participation is expected from Colombia, Cuba, the Dominican Republic, and Puerto Rico. International exhibitors include the African Showcase, Hangzhou Youge Travel Agency (China), CREVEN Korea, Egypt, Thailand, and Slovenia Tourism
Board.
Major hospitality brands confirmed include Accor, Wyndham Hotels & Resorts, which brings Wyndham Alltra Playa del Carmen, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. Aviation sector participation features United Airlines and Air Canada. Mobility providers present will be Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car (USA). Travel technology firms attending comprise AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech.
Exhibition Space and Attendance Indicate High Industry Interest
Seventy percent of exhibition space has been sold as of four months before the event. ITB Americas expects
to welcome over 5,000 industry professionals representing more than 42 countries. Approximately 80% of attendees will be from the Americas and 20% from international markets.
Market Demand Drives Pan-American Dedicated Platform
ITB Americas responds to a market demand for a unified business platform tailored to North, Central, South America, and Caribbean markets. The event fills a previously unmet need by combining regional market focus with global connectivity. It emphasizes quality business engagement, strategic partnerships, and meaningful market access rather than volume-driven attendance.
Industry Leadership and Founding Exhibitors Shaping the Future
Vicente Salas Hesselbach, Vice President and Managing Director Americas at Messe Berlin, stated, “ITB Americas was created to bring the Americas travel industry together
in a way that has never existed before.” Founding exhibitors actively shape the event’s direction, ensuring strategic growth opportunities across the region.
Conference Addresses AI, Sustainability, and Emerging Technologies
The ITB Americas Conference will feature over 40 sessions with industry experts tackling topics such as artificial intelligence, digital distribution, sustainability, and emerging travel technologies. This program aims to provide insights into challenges and opportunities transforming travel across the Americas.
Regional and International Engagement Supported by Hosted Buyers Program
With about 80% participation from the Americas and 20% international, ITB Americas serves as a central meeting place and gateway for global markets. The Hosted Buyers Program connects exhibitors with qualified international buyers aligned with their commercial goals,
enhancing targeted business development.
New Market Infrastructure for Americas Travel Sector
ITB Americas establishes a marketplace that unites destinations, suppliers, airlines, car rental companies, travel technology firms, and buyers in the Americas region. This strategic platform aims to foster business relationships and expand market access for travel companies and destinations across North, Central, South America, and the Caribbean.
