ITB Americas 2026 will take place from 10 to 12 November 2026 in Guadalajara, Mexico. The event follows the successful ITB Americas 2026 Hosted Buyer Program held in New York, which attracted highly qualified senior decision-makers and global travel buyers from more than 30 countries.
Buyer Profiles and Premier Buyer Network Partnerships
The Hosted Buyer Program brought together buyers whose profiles align with exhibitors’ commercial objectives, including outbound travel agencies, tour operators, OTAs, incentive travel agencies, travel advisors, international corporate travel managers, group travel organizers, FIT specialists, adventure travel organizers, and luxury travel specialists. The Premier Buyer Network partners with organizations such as the Canadian Association of
Tour Operators (CATO), Adventure Travel Trade Association (ATTA), ASTA NY Metro Chapter, IGLTA, Expo Mayoristas, SITE Mexico, Evintra, AMDEMAC, ASTA Suncoast Metro Chapter, and GETLATAM to connect these high-quality buyers to ITB Americas.
Exhibition Space and Event Features Confirmed
Seventy percent of exhibition space for ITB Americas 2026 in Guadalajara has already been secured. The event will host destinations, hotel groups, airlines, travel technology companies, and tourism entities from across the Americas and beyond. The program includes an exhibition, a Hosted Buyer Program, and the ITB Americas Conference featuring more than 40 sessions across six conference tracks and two stages. Conference topics cover artificial intelligence, distribution,
destination competitiveness, aviation, sustainability, hospitality, luxury travel, and emerging technologies.
Industry Demand and Hosted Buyer Program Objectives
Vicente Salas Hesselbach, Vice President & Managing Director Americas at Messe Berlin, said, “The response to our Hosted Buyer Program confirms that the industry is looking for a Pan-American business platform focused on meaningful connections and measurable business opportunities.” He added, “We are bringing together highly qualified buyers whose profiles closely align with the commercial objectives of our exhibitors, creating valuable business opportunities from the very first edition of ITB Americas.” Messe Berlin is the organizer of ITB Americas and its Hosted Buyer Program.
Registration and Event Positioning
Trade visitor registration is open for
ITB Americas 2026. The inaugural event is expected to welcome over 5,000 travel professionals, with approximately 80% coming from the Americas and 20% from international markets spanning all five continents. ITB Americas is promoted as the first Pan-American B2B travel marketplace connecting the Americas with global markets, combining exhibition, hosted buyer programs, and conferences to facilitate business development and industry leadership.
