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Hong Kong and Informa Markets Sign MoU to Enhance MICE and Luxury Events

Hong Kong and Informa Markets Sign MoU to Enhance MICE and Luxury Events
Image: Hong Kong Exhibition Center by tom@hk via flickr, by

The Hong Kong Tourism Board (HKTB) has formalized a three-year Memorandum of Understanding with Informa Markets. The agreement focuses on collaboration to elevate the city’s international event hosting capacity over the coming years.

Under this MoU, Informa Markets will bring a selection of its premium international exhibitions to Hong Kong, including The Food & Drinks China (TFOC) event. This initiative aims to introduce more high-profile trade and exhibition events to the city.

The partnership specifically targets growth in the Meetings, Incentives, Conferences and Exhibitions (MICE) sector, as well as the luxury tourism market segment. By hosting prominent international exhibitions, Hong

Kong seeks to reinforce its role as a key destination for business and luxury events.