ITE Ho Chi Minh City 2026 Attracts Nearly 48,000 Visitors with Record B2B Meetings
The 20th Ho Chi Minh City International Travel Expo was held from August 27 to 29, 2026, attracting nearly 48,000 visitors. The event featured over 21,000 business meetings and hosted regional tourism ministerial sessions.
Kenya Targets 50,000 Middle East Visitors via Emirates and Qatar Airways by 2026
Kenya signed strategic aviation agreements with Emirates and Qatar Airways to more than double Middle East visitor arrivals to 50,000 by 2026, aiming to generate KSh15 billion in additional revenue. The Kenya Tourism Board is shifting focus to direct booking conversions using airline networks and targeting high-net-worth Gulf visitors.
Spain Launches Spain Tourism 2030, Prioritizing Residents and Sustainable Growth
Spain welcomed 96.8 million international tourists in 2025, with tourism contributing 12.6% of GDP and supporting 3 million jobs. The Spain Tourism 2030 plan, aligned across all ministries, prioritizes residents and sustainable growth through spreading tourism inland and encouraging slower travel.
Florida Tourism Hits $134 Billion Revenue with 143 Million Visitors in 2025
Florida's tourism reached a record $134 billion in economic impact in 2025 with 143 million visitors. Governor DeSantis highlighted tourism's role in the state's tax cuts and economic recovery.
Arabian Travel Market 2026 Opens in Dubai with Focus on Travel Tech
The Arabian Travel Market 2026 opened in Dubai on September 14 with over 2,800 exhibitors presenting travel technology. The event emphasized AI's expanding role in trip planning and highlighted China-Middle East collaboration.
ITE Ho Chi Minh City 2026 Records Nearly 48,000 Visitors and 21,000 B2B Meetings
The 20th ITE Ho Chi Minh City International Travel Expo attracted nearly 48,000 visitors and held over 21,000 B2B meetings from August 27 to 29, 2026. The event expanded regional cooperation with Mekong subregion ministerial meetings and featured a High-Level Tourism Forum attended by Deputy Prime Minister Pham Thi Thanh Tra.
Vietnam Targets 50 Million Foreign Visitors and $90 Billion in Tourism by 2030
Vietnam targets up to 50 million international visitors and $90 billion in tourism revenue by 2030. The plan also sets 2026 targets for 25-27 million foreign visitors and over 150 million domestic trips.
UK and Japan Implement New Tourist Taxes in 2026
The UK and Japan implemented new tourist taxes in 2026. These taxes respond to tourism growth and aim to increase government revenue.
Cuba Tourism Drops 17.8% in 2025, Hotel Occupancy Falls Below 19%
Cuba received just over 1.8 million international visitors in 2025, a 17.8% decrease from 2024, missing its 3 million target. Declines continued into 2026 amid economic crisis, infrastructure decay, and U.S. sanctions, with recovery dependent on reforms and easing tensions.
Saudi Ministry of Tourism Joins WTM Spotlight Riyadh 2026 as Strategic Partner
The Saudi Ministry of Tourism is the strategic partner for WTM Spotlight Riyadh 2026, scheduled September 8 to 10 at Riyadh Front Exhibition & Conference Center. The event connects international tourism businesses with Saudi Arabia, supporting tourism targets under Vision 2030.
















