Hotel Chains Sell 12 Million Pillows in H1 2026, Reshape Revenue Models
Leading hotel chains sold over 12 million pillows in H1 2026 as revenue focus shifts beyond room rates amid excess supply in China. Atour's pillow and quilt sales surged to 40% of its revenue, while Huazhu expanded its asset-light franchise model despite occupancy declines.
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Hotel chains sell over 12 million pillows, shifting profit models in H1 2026
Leading hotel chains sold over 12 million pillows in the first half of 2026, marking a shift from traditional room rate profits. Atour's retail revenue accounted for 41% of total income while Huazhu expanded franchise operations amid declining occupancy.
IHG Acquires 14 Kyoto Hotels, Expands Portfolio by 1,063 Rooms
IHG Hotels & Resorts has acquired 14 hotels in Kyoto totaling 1,063 rooms, including 12 Garner hotels. The properties will reopen in phases over the next year, managed by GCP Hospitality.
VAI Resort Assumes Full Control of Mattel Adventure Park
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Atour Sells 12 Million Pillows, Huazhu Expands Franchise Model in H1 2026
Atour sold more than 12 million pillows in the first half of 2026, with pillow and quilt sales making up 40% of total revenue. Huazhu expanded rapidly by opening 498 new franchised stores in one quarter as part of an asset-light strategy.
Hotel Giants Sell 12M Pillows, Shift Revenue Models in H1 2026
Atour sold over 12 million pillows by mid-2026, making bedding sales 40% of its revenue. Huazhu expanded franchises rapidly but faces store closures amid declining occupancy.
IHG to Convert 14 Hotels in Kyoto, Adding 1,063 Rooms by 2027
IHG Hotels & Resorts will convert 14 hotels in Kyoto totaling 1,063 rooms, with phased openings set over the next 12 months. The portfolio includes 12 Garner hotels, with management by GCP Hospitality and access via IHG One Rewards.
Erick Ramirez Appointed Sales & Marketing Director at Solaz in Los Cabos
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