Canada is increasingly emphasizing the importance of international conferences, exhibitions, meetings, and events as core drivers for the expansion of its tourism revenue. This approach marks a recognition of the role that MICE (Meetings, Incentives, Conferences, and Exhibitions) events play in stimulating economic activity within the travel sector.
Joining a group of global leaders—including the United States, the United Kingdom, Japan, and the United Arab Emirates—Canada is aligning its strategy with these countries by treating such business tourism activities as pivotal to supporting tourism growth. This collective perspective underscores the strategic value assigned to international business events by several key
tourism markets.
