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Tourist arrivals in Cebu climbed 27% in 2026, led by foreign visitors. The growth contributed to the overall advancement of Cebu's local tourism sector.

The UNWTO European Regional Commission will convene its 67th meeting in Armenia. The session aims to discuss and advance tourism policies among European countries.

Royal Caribbean will present The SpongeBob Musical as the headline show on its new ship Hero of the Seas, debuting in Miami in August 2027. The Icon-class vessel features numerous amenities and Caribbean itineraries through spring 2028.